Driving Profitable Growth in Consumer Health

Our client needed to achieve a 1:1 return on ad spend (ROAS) across its paid media investment in an increasingly competitive consumer health and supplements market.

Prior efforts were heavily weighted toward bottom-of-funnel conversion tactics, which limited the ability to: - Efficiently acquire new customers - Build sustained demand upstream - Move users smoothly through the customer journey

The result was fragmented performance and constrained growth potential.

Brado redesigned our clients’ paid media strategy around a full-funnel, performance-driven framework that valued each stage of the consumer journey.

1. Full-Funnel Architecture

• Defined and measured conversion events across awareness, consideration, purchase, and retention
• Balanced prospecting and conversion tactics to support sustainable growth
• Reduced overreliance on last-click attribution

2. Advanced Audience Strategy

• Reached new, high-propensity prospects at scale
• Targeted competitive category shoppers during the consideration phase
• Retargeted cart abandoners and prior purchasers to maximize lifetime value

3. Continuous Optimization

• Conducted weekly performance analysis to dynamically adjust budgets, creative, and targeting
• Allocated spend based on performance by funnel stage
• Optimized toward profitable outcomes rather than volume

From January to July 2025, our client exceeded every primary objective:

• 470% improvement in ROAS, surpassing the 1:1 goal
• 481% growth in DSP-attributed sales
• 144% increase in monthly subscriptions
• Expanded U.S. market share in a highly competitive category

The strategy delivered both immediate efficiency gains and a stronger foundation for long-term growth.

Success was driven by Brado’s ability to apply healthcare and consumer health expertise to paid media execution:

• Deep understanding of regulated consumer health messaging
• Disciplined measurement aligned to real business impact
• A structured, test-and-learn approach grounded in performance data

Brado’s healthcare-first mindset ensured growth without sacrificing trust or brand integrity.

This engagement demonstrates Brado Digital’s ability to deliver measurable growth in regulated, high-consideration categories:

• AI-enhanced optimization across the funnel
• Deep specialization in healthcare and consumer health
• Performance frameworks designed for durability, not short-term spikes

As AI-driven discovery continues to influence how consumers research health and wellness products, brands that establish early authority and intent-aligned signals gain a meaningful advantage.

By building demand across the full funnel — not just at the point of purchase — the brand is well positioned for Generative Engine Optimization (GEO), ensuring its products surface in AI-mediated recommendations and health-related discovery experiences over time.