Scaling Patient Acquisition Across Complex Service Lines

Like many Accredited Care Organizations (ACOs), this large integrated health system faced a dual mandate:

• Improve patient-centered health outcomes while managing cost efficiency
• Increase patient volume across a wide range of clinical service lines to support sustainable revenue growth

The organization needed a measurable, scalable digital patient acquisition strategy capable of operating across fragmented service lines, varied provider groups, and multiple access points — all within a regulated healthcare environment where trust and accuracy are critical.

Brado partnered with the health system to design and execute a system-wide paid search strategy focused on patient acquisition, access, and efficiency.

1. System-Level SEM Strategy

• Built a unified paid search framework spanning 16 service lines, from primary care to transplant services
• Shifted focus from siloed campaigns to a coordinated system-wide approach
• Ensured messaging aligned with patient intent, clinical accuracy, and brand standards

2. Precision Targeting & Budget Deployment

• Expertly deployed $1.6M in media investment across priority service lines
• Targeted high-intent patient searches based on care needs and urgency
• Continuously optimized spend to maximize access and conversion efficiency

3. Measurement & Optimization

• Established clear conversion tracking tied to appointments and schedules
• Optimized toward cost-per-conversion and conversion rate improvements
• Provided transparent reporting to support ongoing decision-making

The program delivered substantial improvements across both access and efficiency metrics:

• 87% decrease in cost per conversion
• 89% increase in conversion rate
• 97% increase in Convenient Care appointment schedules
• 89% increase in Primary Care appointments

These results demonstrated the ability to scale patient acquisition while significantly improving cost efficiency.

This engagement succeeded because Brado understands the operational realities of health systems:

• Experience navigating fragmented service lines and governance models
• Ability to operate at both system-wide and service-line levels
• Deep familiarity with patient access, compliance, and regulated messaging

Brado’s disciplined execution helped the organization streamline acquisition while maintaining trust and clinical integrity.

This case study highlights Brado Digital’s strength in high-stakes healthcare acquisition environments:

• AI-enhanced optimization focused on patient intent
• Deep health system expertise
• Performance frameworks aligned to access, outcomes, and efficiency

As AI-driven search increasingly mediates how patients discover care options, early investment in structured service-line content, high-intent signals, and authoritative system-level presence creates a meaningful advantage.

By establishing strong paid and organic discovery signals today, this health system is better positioned for Generative Engine Optimization (GEO) — ensuring its services surface clearly, accurately, and trustworthily as AI becomes a primary front door for patient discovery.